This is worth watching, it is a really good educational piece from the TED conference on what it means to stand out in todays market. Watch this for a great background on marketing your products in the ‘broken TV days’ and how to get your selling message out with tools like social media, and influencing people to buy or talk about your products & services.

Soxial.com’s CEO is presenting at the Social Media Boot Camp at the What’s Next Boomer Summit, Chicago March 18, 19 2010. Sponsored by AARP, Microsoft, Verizon and others.

This event is designed to address the Baby Boomers who, driven by a need to communicate with children and the ever changing workplace, are using social media in record numbers. In this bootcamp attendees will learn the most effective ways to engage with consumers using online avenues, email newsletters and mobile devices.

http://www.boomersummit.com/

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Lauren Kozak consulted to corporations on the use social media before becoming Social Media Director for Britney Spears, where she is responsible for the online marketing.

Stephanie Leffler and Ryan Blair discuss the growth of viral websites like Social Diva and Flavor Pill. Leffler and Blair discuss how these two companies have grown and used the web and viral marketing.

A simple story that illustrates the forces shaping social media.