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	<title>soxial.com</title>
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	<link>http://soxial.com/wordpress</link>
	<description>Blog for Soxial.com Inc.</description>
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		<title>BC Helicopter Skiing Â» About &#8230;</title>
		<link>http://soxial.com/wordpress/2010/07/07/bc-helicopter-skiing-%c2%bb-about/</link>
		<comments>http://soxial.com/wordpress/2010/07/07/bc-helicopter-skiing-%c2%bb-about/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 04:22:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Twitter]]></category>
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		<description><![CDATA[BC Helicopter Skiing Â» About Us: http://bc-heliskiing.com/about/ via @addthis
]]></description>
			<content:encoded><![CDATA[<p>BC Helicopter Skiing Â» About Us: <a href="http://bc-heliskiing.com/about/" rel="nofollow">http://bc-heliskiing.com/about/</a> via @<a href="http://twitter.com/addthis" class="aktt_username">addthis</a></p>
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		<title>Seth Godin on Standing Out: TED Presentation</title>
		<link>http://soxial.com/wordpress/2010/04/09/seth-godin-on-standing-out-ted-presentation/</link>
		<comments>http://soxial.com/wordpress/2010/04/09/seth-godin-on-standing-out-ted-presentation/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 10:07:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seminars]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[TED Conference]]></category>

		<guid isPermaLink="false">http://soxial.com/wordpress/?p=438</guid>
		<description><![CDATA[This is worth watching, it is a really good educational piece from the TED conference on what it means to stand out in todays market. It's a couple years old, but it's a great background on marketing in the broken TV and the need to get your message out with tools like social media.]]></description>
			<content:encoded><![CDATA[<p>This is worth watching, it is a really good educational piece from the TED conference on what it means to stand out in todays market. Watch this for a great background on marketing your products in the &#8216;broken TV days&#8217; and how to get your selling message out with tools like social media, and influencing people to buy or talk about your products &#038; services.</p>
<p><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/SethGodin_2003-medium.flv&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/SethGodin-2003.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=28&#038;introDuration=16500&#038;adDuration=4000&#038;postAdDuration=2000&#038;adKeys=talk=seth_godin_on_sliced_bread;year=2003;theme=presentation_innovation;theme=speaking_at_ted2009;theme=not_business_as_usual;theme=the_creative_spark;theme=tales_of_invention;event=TED2003;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/dynamic/SethGodin_2003-medium.flv&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/SethGodin-2003.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=28&#038;introDuration=16500&#038;adDuration=4000&#038;postAdDuration=2000&#038;adKeys=talk=seth_godin_on_sliced_bread;year=2003;theme=presentation_innovation;theme=speaking_at_ted2009;theme=not_business_as_usual;theme=the_creative_spark;theme=tales_of_invention;event=TED2003;"></embed></object></p>
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		<title>Google Strikes Back at China</title>
		<link>http://soxial.com/wordpress/2010/03/23/google-strikes-back-at-china/</link>
		<comments>http://soxial.com/wordpress/2010/03/23/google-strikes-back-at-china/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 10:06:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://soxial.com/wordpress/?p=385</guid>
		<description><![CDATA[A New Approach to China: Update
On January 12, we [Google] announced on this blog that Google and more than twenty other U.S. companies had been the victims of a sophisticated cyber attack originating from China, and that during our investigation into these attacks we had uncovered evidence to suggest that the Gmail accounts of dozens of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>A New Approach to China: Update</strong></p>
<p>On January 12, we [Google] <a href="http://googleblog.blogspot.com/2010/01/new-approach-to-china.html">announced on this blog</a> that Google and more than twenty other U.S. companies had been the victims of a sophisticated cyber attack originating from China, and that during our investigation into these attacks we had uncovered evidence to suggest that the Gmail accounts of dozens of human rights activists connected with China were being routinely accessed by third parties, most likely via phishing scams or malware placed on their computers. We also made clear that these attacks and the surveillance they uncovered—combined with attempts over the last year to further limit free speech on the web in China including the persistent blocking of websites such as Facebook, Twitter, YouTube, Google Docs and Blogger—had led us to conclude that we could no longer continue censoring our results on Google.cn.</p>
<p>So earlier today we stopped censoring our search services—Google Search, Google News, and Google Images—on Google.cn. Users visiting Google.cn are now being redirected to<a href="http://www.google.com.hk/">Google.com.hk</a>, where we are offering uncensored search in simplified Chinese, specifically designed for users in mainland China and delivered via our servers in Hong Kong. Users in Hong Kong will continue to receive their existing uncensored, traditional Chinese service, also from <a href="http://www.google.com.hk/">Google.com.hk</a>. Due to the increased load on our Hong Kong servers and the complicated nature of these changes, users may see some slowdown in service or find some products temporarily inaccessible as we switch everything over.</p>
<p><span id="more-385"></span></p>
<p>Figuring out how to make good on our promise to stop censoring search on Google.cn has been hard. We want as many people in the world as possible to have access to our services, including users in mainland China, yet the Chinese government has been crystal clear throughout our discussions that self-censorship is a non-negotiable legal requirement. We believe this new approach of providing uncensored search in simplified Chinese from<a href="http://www.google.com.hk/">Google.com.hk</a> is a sensible solution to the challenges we&#8217;ve faced—it&#8217;s entirely legal and will meaningfully increase access to information for people in China. We very much hope that the Chinese government respects our decision, though we are well aware that it could at any time block access to our services. We will therefore be carefully monitoring access issues, and have created <a href="http://www.google.com/prc/report.html#hl=en">this new web page</a>, which we will update regularly each day, so that everyone can see which Google services are available in China.</p>
<p>In terms of Google&#8217;s wider business operations, we intend to continue R&amp;D work in China and also to maintain a sales presence there, though the size of the sales team will obviously be partially dependent on the ability of mainland Chinese users to access <a href="http://www.google.com.hk/">Google.com.hk</a>. Finally, we would like to make clear that all these decisions have been driven and implemented by our executives in the United States, and that none of our employees in China can, or should, be held responsible for them. Despite all the uncertainty and difficulties they have faced since we made our announcement in January, they have continued to focus on serving our Chinese users and customers. We are immensely proud of them.</p>
<p>Original Post: by David Drummond, SVP, Corporate Development and Chief Legal Officer</p>
<p>Source: <a href="http://googleblog.blogspot.com/2010/03/new-approach-to-china-update.html ">Official Google Blog</a></p>
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		<title>Facebook A Bigger Hit Than Google?</title>
		<link>http://soxial.com/wordpress/2010/03/21/facebook-a-bigger-hit-than-google/</link>
		<comments>http://soxial.com/wordpress/2010/03/21/facebook-a-bigger-hit-than-google/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 12:40:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[singularity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://soxial.com/wordpress/?p=356</guid>
		<description><![CDATA[Facebook has caught up with Google for traffic. Is this a sign of the impending tech singularity? Notice that Google hasn&#8217;t dropped, but that Facebook just arrived at the same level? I truly believe this to be empirical evidence of the shift in how mankind is consuming media in a new and totally different way. No wonder traditional media [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Facebook has caught up with Google for traffic. <span style="font-weight: normal;">Is this a sign of the <a href="http://en.wikipedia.org/wiki/Technological_singularity">impending tech singularity</a>? Notice that Google hasn&#8217;t dropped, but that Facebook just arrived at the same level? I truly believe this to be empirical evidence of the shift in how mankind is consuming media in a new and totally different way. No wonder traditional media channels are suffering such huge losses&#8230;</span></strong></p>
<p style="text-align: center;"><a href="http://soxial.com/wordpress/wp-content/uploads/2010/03/chart-traffic-google-facebook1.gif"><img class="aligncenter size-full wp-image-358" title="chart-traffic-google-facebook" src="http://soxial.com/wordpress/wp-content/uploads/2010/03/chart-traffic-google-facebook1.gif" alt="" width="376" height="317" /></a><br />
<span id="more-356"></span></p>
<p><a href="http://blog.tmcnet.com/blog/rich-tehrani/social-networking/facebook-passes-google-in-us-traffic.html">http://blog.tmcnet.com/blog/rich-tehrani/social-networking/facebook-passes-google-in-us-traffic.html<br />
</a>It was bound to happen and many predicted this year would be the one where we see social media &#8211; especially Facebook take away the most popular site crown from Google. The social networking site did beat out <a href="http://www.tmcnet.com/tmcnet/snapshots/snapshots.aspx?Company=Google">Google</a> by a miniscule percentage &#8211; 7.07% to 7.03% in the US according to Hitwise. It is worth pointing out that social gaming seems to be the <a href="http://digital.venturebeat.com/2010/03/15/facebook-ousts-google-as-most-popular-u-s-site/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Venturebeat+%28VentureBeat%29&amp;utm_content=Google+Reader">reason</a> for the rapid rise of Facebook traffic. Moreover, Comscore and Alexa still rank Google as a traffic leader. Still the trend above has got to worry people at Google, <a title="Yahoo" href="http://www.tmcnet.com/tmcnet/snapshots/snapshots.aspx?Company=Yahoo!">Yahoo!</a> and many media sites.</p>
<p><a href="http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article7069878.ece">http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article7069878.ece<br />
</a>Larry Page turns 37 on Friday. The billionaire co-founder of Google has a lot to celebrate. In 12 years he and his business partner Sergey Brin have created one of the most powerful companies on the planet, seen off rivals big and small, and emerged as the kings of the internet. Life in the digital world, however, moves quickly. Last week Page and Brin’s crown passed — for who knows how long — to a 26-year-old rival who has every intention of keeping it.</p>
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		<title>Soxial Thanks Mary Furlong and AARP</title>
		<link>http://soxial.com/wordpress/2010/03/20/soxial-thanks-mary-furlong-and/</link>
		<comments>http://soxial.com/wordpress/2010/03/20/soxial-thanks-mary-furlong-and/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 11:52:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Twitter]]></category>
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		<description><![CDATA[As we are heading back to Toronto this AM, Soxial.com thanks Mary Furlong and AARP for a successful conference. Chicago is a beautiful city. The Boomer Summit is a great conference. The official theme for this years conference was; Baby Boomer What’s Next – Blueprint for Success – Go to Market Strategies. For more details about [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_375" class="wp-caption aligncenter" style="width: 360px"><a href="http://soxial.com/wordpress/wp-content/uploads/2010/03/chicago-2010-boomer-summit.jpg"><img class="size-medium wp-image-375   " title="chicago-2010-boomer-summit" src="http://soxial.com/wordpress/wp-content/uploads/2010/03/chicago-2010-boomer-summit-225x300.jpg" alt="Soxial.com President Andrew Shaw in Chicago" width="350" /></a><p class="wp-caption-text">Soxial.com Founder Andrew Shaw Presented at the Social Media Boot Camp in Chicago March 18, 19 2010</p></div>
<p>As we are heading back to Toronto this AM, Soxial.com thanks Mary Furlong and AARP for a successful conference. Chicago is a beautiful city. The Boomer Summit is a great conference. The official theme for this years conference was; Baby Boomer What’s Next – Blueprint for Success – Go to Market Strategies. For more details about the conference visit <a href="ttp://www.boomersummit.com/">http://www.boomersummit.com/</a></p>
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		<title>Social Media Boot Camp Presentation</title>
		<link>http://soxial.com/wordpress/2010/03/18/social-media-boot-camp-presentation/</link>
		<comments>http://soxial.com/wordpress/2010/03/18/social-media-boot-camp-presentation/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 16:07:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[boot camp]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[learn]]></category>
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		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://soxial.com/wordpress/?p=346</guid>
		<description><![CDATA[Hi everybody! Thanks for dropping by the website. The presentation I gave at the &#8216;What&#8217;s Next Baby Boomers Summit&#8217; in Chicago is available for download here:  Soxial Conference PowerPoint Slideshow
I have extracted the monetization slides, as that information is only available for members and clients. If you are interested in a meeting to discuss how [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Hi everybody! </strong>Thanks for dropping by the website. The presentation I gave at the &#8216;What&#8217;s Next Baby Boomers Summit&#8217; in Chicago is available for download here:  <a href="http://soxial.com/wordpress/wp-content/uploads/2010/03/Soxial-Conference-Presentation-Web.ppt">Soxial Conference PowerPoint Slideshow</a></p>
<div id="attachment_380" class="wp-caption aligncenter" style="width: 310px"><a href="http://soxial.com/wordpress/wp-content/uploads/2010/03/Soxial-Conference-Presentation-Web.ppt"><img class="size-medium wp-image-380" title="Soxial Conference Presentation" src="http://soxial.com/wordpress/wp-content/uploads/2010/03/Soxial-Conference-Presentation-300x225.jpg" alt="Soxial Conference Presentation" width="300" height="225" /></a><p class="wp-caption-text">Click to download a copy of the presentation</p></div>
<p>I have extracted the monetization slides, as that information is only available for members and clients. If you are interested in a meeting to discuss how to effectively monetize your social media audience, please <a href="http://mailto:andrew.shaw@soxial.com">contact us via email</a> or by telephone at 416-899-3050.</p>
<p><span id="more-346"></span></p>
<p>It was nice to meet you all, I am looking forward to meeting with you again soon. While you are here, please take a moment to stay in touch on Twitter, Facebook and LinkedIn.</p>
<p>Twitter: <a href="http://twitter.com/@soxial">@soxial</a><br />
LinkedIn: <a href="http://www.linkedin.com/companies/736904">http://www.linkedin.com/companies/736904<br />
</a>Facebook: <a href="http://www.facebook.com/pages/Soxialcom-Group-Page/368815696818">http://www.facebook.com/pages/Soxialcom-Group-Page/368815696818</a></p>
<p>Regards,<br />
Andrew Shaw<br />
President &amp; CEO<br />
Soxial.com Inc.<br />
andrew.shaw@soxial.com</p>
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		<title>New blog post: Digital mags mu&#8230;</title>
		<link>http://soxial.com/wordpress/2010/03/16/new-blog-post-digital-mags-mu/</link>
		<comments>http://soxial.com/wordpress/2010/03/16/new-blog-post-digital-mags-mu/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 21:44:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[New blog post: Digital mags must contain all of a mag&#8217;s content, but not in an identical layout, says ABC http://bit.ly/dq23RI
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			<content:encoded><![CDATA[<p>New blog post: Digital mags must contain all of a mag&#8217;s content, but not in an identical layout, says ABC <a href="http://bit.ly/dq23RI" rel="nofollow">http://bit.ly/dq23RI</a></p>
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		<item>
		<title>Digital Mags Must Contain All of a Mag&#8217;s Content</title>
		<link>http://soxial.com/wordpress/2010/03/16/digital-mags-must-contain-all-of-a-mags-content-but-not-in-an-identical-layout-says-abc/</link>
		<comments>http://soxial.com/wordpress/2010/03/16/digital-mags-must-contain-all-of-a-mags-content-but-not-in-an-identical-layout-says-abc/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 21:44:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://soxial.com/wordpress/?p=341</guid>
		<description><![CDATA[ But not in an identical layout, says ABC
In light of technological developments like the iPhone and iPad, the Audit Bureau of Circulations (ABC) has modified its definition of a digital magazine.


The new standards state that a replica digital edition must include a print edition’s full editorial content and advertising, but it no longer needs to be [...]]]></description>
			<content:encoded><![CDATA[<p><a name="7404110167078961490"></a> <strong>But not in an identical layout, says ABC</strong></p>
<h3><span style="font-weight: normal; font-size: 13px;">In light of technological developments like the iPhone and iPad, the Audit Bureau of Circulations (ABC) <a href="http://www.accessabc.com/press/press031610.htm">has modified</a> its definition of a digital magazine.</span></h3>
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<blockquote><p>The <a href="http://www.accessabc.com/resources/c_electronic.htm">new standards</a> state that a replica digital edition must include a print edition’s full editorial content and advertising, but it no longer needs to be presented in a layout identical to the print version. Replica digital editions will continue to be included in a magazine’s circulation guarantee, or rate base.</p></blockquote>
<p>The first magazine to seek certification of an iPad  application was<em>Wired</em>. <em>GQ</em> magazine has offered an iPhone and iPod Touch replica application since December.Labels: <a rel="tag" href="http://canadianmags.blogspot.com/search/label/ABC">ABC</a>, <a rel="tag" href="http://canadianmags.blogspot.com/search/label/Circulation">Circulation</a>, <a rel="tag" href="http://canadianmags.blogspot.com/search/label/web%20and%20print">web and print</a></p>
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		<title>Social Media Tools for Your Di&#8230;</title>
		<link>http://soxial.com/wordpress/2010/03/16/social-media-tools-for-your-di/</link>
		<comments>http://soxial.com/wordpress/2010/03/16/social-media-tools-for-your-di/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:54:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Social Media Tools for Your Discovery http://bit.ly/dpVrrA
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			<content:encoded><![CDATA[<p>Social Media Tools for Your Discovery <a href="http://bit.ly/dpVrrA" rel="nofollow">http://bit.ly/dpVrrA</a></p>
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		<title>Come to &#8220;Social Media Boot Cam&#8230;</title>
		<link>http://soxial.com/wordpress/2010/03/16/come-to-social-media-boot-cam/</link>
		<comments>http://soxial.com/wordpress/2010/03/16/come-to-social-media-boot-cam/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:03:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Come to &#8220;Social Media Boot Camp&#8221; Thursday, March 18 from 8:30 am to 11:30 am http://bit.ly/cgGGqu
]]></description>
			<content:encoded><![CDATA[<p>Come to &#8220;Social Media Boot Camp&#8221; Thursday, March 18 from 8:30 am to 11:30 am <a href="http://bit.ly/cgGGqu" rel="nofollow">http://bit.ly/cgGGqu</a></p>
]]></content:encoded>
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