This event is designed to address the Baby Boomers who, driven by a need to communicate with children and the ever changing workplace, are using social media in record numbers. In this bootcamp attendees will learn the most effective ways to engage with consumers using online avenues, email newsletters and mobile devices.

http://www.boomersummit.com/

The speaker line-up is as follows:

Theme: “Using Social Media to Build Your Boomer Business”

Michele Ahlman, President, ClearSounds Communication, Inc.
Lori Bitter, President, Continuum Crew
Mary Furlong, CEO, Mary Furlong & Associates
Laura Mitchell, Business Relationship Specialist, GrandCare Systems
Scott Parkin, Principal, AgeComm
Stephen Reily, CEO, Vibrant Nation
Andrew Shaw, President and CEO, Soxial.com
David Weigelt, Chief Marketing Strategist/Partner, Immersion Active

Andrew Shaw, Profile: Andrew was the key technologist & influencer steering the renovation of CARP.ca (Canada’s version of AARP), 50plus.com,50plusrelationships.com, and  many other Zoomer Media branded websites from 2004-2009. Shaw’s latest venture, soxial.com represents the sum and total of his web & social marketing methodologies as developed over the past several years.

These entrepreneurs have deep experience in how to integrate social media into business.

Here’s the list of  highlighted speakers at this event:

Kevin Donnellan is the Executive Vice President and Chief Communications Officer (CCO) for AARP. He leads the development of AARP’s overall communications priorities and strategies, and the efforts to effectively position AARP, the AARP Foundation and AARP Services with the media and opinion leaders, and to shape and enhance the Association’s reputation among key constituencies.

Mark Graham is currently Senior Vice President of iVillage.com, an NBC Universal company, Chief Technical Advisor for OERCommons.org, and a member of the APC.org Advisory Council. Mark co-founded Rojo Networks (now part of SixApart), IGC.org (PeaceNet/EcoNet), and APC.org (Association for Progressive Communications).

Dr. Stan Humphries is Chief Economist at Zillow.com and is in charge of data and analytics. He helped create the Zestimate and its algorithm and is also in charge of calculating all statistics on the housing market, including the Zillow Home Value Index.

Stephen Aldrich is the CEO of Posit Science (www.positscience.com), the leader in delivering clinically-proven brain fitness software. The company combines breakthrough research and a focus on great customer experiences to help people think faster, focus better and remember more.

As the Business Relationships Director for Home Instead Senior Care, Mary Alexander actively manages strategic partnerships with companies, associations and organizations whose products, services and programs help franchise owners grow their businesses.

As Vice President of Advertising Sales at Retirement Living TV (RLTV), Gig Barton is responsible for developing revenue relationships with advertisers and agencies for the Adult 50+ network. Barton is also responsible for On-line sales of RL.TVand advises the Erickson corporate marketing team on advertising opportunities for their 1.4 million circulation newspaper- The Erickson Tribune.

Cathy Batteer is VP, Medicare at Pittsburgh-based UPMC Health Plan. Cathy has held leadership roles at both PacifiCare and SCAN health plans in Southern California and is building on UPMC’s award-winning reputation in serving its 1.4 million members.

Lori Bitter is President of Continuum Crew, an integrated communications firm focused on engaging mature consumers. Lori has more than 25 years of advertising, public relations and strategic planning experience and is the author of numerous white papers on topics relevant to the senior and Boomer population.

Liz Boehm, Principal Analyst, Forrester Research. Liz leads Forrester’s healthcare and life sciences research community and her own research focuses on several topics within the area of healthcare customer experience. She works with national and regional health plans to improve Web site usability and decision support for members, employers, providers, and brokers.

Paul Brigner is responsible for identifying emerging Internet and technology policy issues and developing corporate technology policy positions. Prior to his current role, Mr. Brigner was an advocate for Verizon’s regulatory policy positions at the Federal Communications Commission. He joined Verizon in 2001.

Catherine Calarco, Vice President Sales and Marketing for HeartMath, LLC has over 20 years of international experience in company leadership, sales and marketing, product development, change management and innovation for companies worldwide. She has developed strategy for emerging companies and implemented change management programs that delivered significant business growth.

Craig Caryl is the founder, with Dr. Marion Somers, of the Dr. Marion Foundation. The Foundations goal is to ease the burden of elder care through education. Additionally, they hope to teach people that seniors are National Treasures and should be respected as such.

Andy Cohen is the founder and CEO of Caring.com, a website to help adult children care for their aging parents. Andy has over 20 years of marketing experience at companies including SC Johnson Wax, Peapod and Intuit. Andy is a graduate of Stanford University and Northwestern’s Kellogg School of Management.

Steve Cook, Chief Marketing Officer for i.e. healthcare, is the Former Chief Marketing Officer of Samsung North America, ex-global VP of Brand Marketing and Strategic Innovation at Coca-Cola, and global P&G brand manager.

Donna Cusano is Editor, North America for Telecare Aware, covering news and important developments in telecare, telehealth, mobile and digital health. She also advises startup and early-stage companies in healthcare services and assistive technologies on marketing, communications and related issues.

Brandon Daniell, Head of Innovation for i.e. LLC, is a health care entrepreneur and a sustainable brand development and consumer engagement expert. He is responsible for the multi-channel launch of the largest Fair Trade brand in Australasia. His new company i.e. healthcare is bringing innovating engagement to the health care space.

A.D Frazier established new standards in operational excellence as COO of the 1996 Centennial Olympic Games, President of Invesco, COO of Caremark and CEO of the Chicago Stock Exchange. A.D. is a member of the North Carolina Bar.

Steve French, as Managing Partner at Natural Marketing Institute, Mr. French has over 25 years of marketing, strategic consulting, and management experience across numerous industries.

Mary Furlong, CEO of Mary Furlong & Associates, is a serial entrepreneur who founded SeniorNet in 1985 and ThirdAge Media in 1996. She is the author of “Turning Silver into Gold: How to Profit in the Boomer Marketplace”.

Michel Gaucher has been involved mainly through his privately owned Dynamis Holdings Corporation in the development and ownership of projects in the energy, industrial and senior´s residences and housing sectors in Canada, the US and internationally. The Tahéima Wellness Resort & Spa in Puerto Vallarta, has recently become the most successful full ownership Condo Hotel project on the pacific coast of Mexico.

Mark R. Gordon, is President & CEO of firstSTREET. Mr. Gordon began his career in marketing at Procter & Gamble, where he worked for 20 years, and was a General Manager and a Corporate Vice-President. Mark holds B.S. and M.B.A. degrees from the University of Virginia.

James R. Hanni is the Executive Vice President, Kansas Region and Public Affairs of AAA Allied Group, Inc., an affiliate club of the American Automobile Association, the largest non-religious membership organization in North America, serving 51 million members in the United States and Canada.

Jeff Hasen, Chief Marketing Officer for Hipcricket, conceived and led the execution of an accelerated rebranding effort in advance of the mobile marketing software and services company being named “the early leader in the mobile marketing space in the U.S. ” by Frost & Sullivan. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association.

Jane Glenn Haas specializes in issues impacting people 50-plus. She’s a newspaper columnist, television host, book author and public speaker, as well as the founder of WomanSage, a non-profit for women at midlife.

Susan E. Hoffman is the director of the Osher Lifelong Learning Institute within the Vice Provost’s Office for Teaching and Learning at UC Berkeley. For the past fifteen years she has worked at UC and CSU campuses launching new interdisciplinary and international programs.

Jody Holtzman, Senior Vice President, Research and Strategic Analysis at AARP, has more than two decades of experience helping companies develop and implement competitive strategies and achieve their strategic market goals.

Gail Gibson Hunt is President and CEO of the National Alliance for Caregiving, a non-profit coalition dedicated to conducting research and developing national programs for family caregivers and the professionals who serve them.

Gail Kirby is a lecturer in the Department of Marketing and a faculty advisor in the Retail Management Institute. Dr. Kirby received her Ph.D. in consumer/applied economics from the University of Maryland. Her professional experience includes retail management and merchandise buying for a major department store in Washington, D.C

Karen Klein, J.D. is CEO for Silver Planet®, a place that empowers boomers and seniors to make informed decisions about aging in place and housing options. Karen brings 25 years of legal and entrepreneurial experience to the CEO position.

Andrew Kluger is an entrepreneur, a business executive, a venture capitalist, and a philanthropist. He founded and is CEO of Early Bird Alert, Inc., a start-up home healthcare patient-centric communications device for the military, seniors, students, and other groups.

Michelle Krebs, Edmunds.com Senior Analyst and Editor at Large, has covered the automotive industry for more than 25 years, regularly writing for publications such as The New York Times, the Detroit Free Press, Parade, Motor Trend and AutoWeek.

Mark Miller is a journalist and consultant with expertise in the areas of aging and retirement. He writes the weekly syndicated newspaper column “Retire Smart,” and is a contributor to The Huffington Post. Mark is the author of the forthcoming “Hard Times Guide to Retirement Security,” which will be published in the spring of 2010.

Laura Mitchell is the Director of Business Relations and a founding member of the GrandCare team, a software development company that has created a smart home wellness assessment, social connectivity and activity of daily living monitoring technology to allow individuals to live independently with greater security and less social isolation.

Fusing timeless glamour with a strong modern edge, Liz Mitchell is one of New Zealand’s leading couture and ready to wear designers. Her clothes are chosen and worn for their gorgeous colours, sumptuous fabrics, impeccable tailoring and attention to detail in every aspect of their construction.

Gary Moulton is an aging coordinator/product manager in Microsoft’s Trustworthy Computing Group. He works within industry and actively partners with external parties on the use of Microsoft technology by individuals 50+.

Bud Myers is the Senior Director of Merchandising at firstSTREET, a national catalog, magazine, and online marketing company specializing in products for “Baby Boomers and Beyond”.

Vijay Nadkarni, Wellcore founder and CEO, is a pioneer in the wireless, networking and bio-med sectors, having conceived and delivered a number of “industry-first” products from concept to mainstream successes. Nadkarni co-founded Veraz Networks (IPO 2007), where his team developed the industry’s first distributed VoIP switch. Earlier, he initiated and built the VoIP program at 3Com. He holds nine patents with eight more pending.

Greg O’Neill is director of the National Academy on an Aging Society (www.agingsociety.org), a Washington, DC think tank on population and aging issues. Greg specializes in the demographics of aging, civic engagement, and work and retirement.

Jodi Olshevski heads The Hartford Advance 50 Team, a nationally-recognized corporate gerontology group that delivers services across The Hartford Financial Services Group. Olshevski is a frequent lecturer and co-author of Stress Reduction for Caregivers. Jodi has a M.S. in Gerontology from the Andrus Gerontology Center at USC.

Miles Orkin is the National Director, E-Revenue and Mobile Innovation at the American Cancer Society, where he leads strategy and implementation of direct-to-constituent online fundraising, and guides Society presence and investment in emerging online tools and markets for constituent engagement.

Laurie M. Orlov, a tech industry veteran, writer, speaker and elder care advocate, is the founder of Aging in Place Technology Watch, a market research firm that provides thought leadership, analysis and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice.

Chris Otto is cofounder and CEO of Halo Monitoring, makers of myHalo, the world’s most reliable automatic fall detection system. Chris has filed 11 patents including human fall detection, and holds a B.S. and M.S. from the University of Alabama in Huntsville .

Nancy Shonka Padberg is a former Fortune 500 executive with 18 years success in building and managing media and marketing companies through strategy, relationships and acquisitions in Los Angeles . Nancy earned her MBA from Pepperdine University , is a former Big 12 collegiate golfer and is the founder of Best Boomer Towns and Navigate Boomer Media.

Scott L. Parkin is principal of AgeComm (www.AgeComm.com),a communications and public relations practice based in Reston, Virginia. Scott has more than 27 years in business communications, focusing mainly on issues that affect older Americans. For the past seven years, he served as vice president of communications for the National Council on Aging (www.ncoa.org).

Randy Paynter is the Founder & CEO of Care2. With more than 12 million members, Care2.com is the largest online community of people making a difference in healthy and green living, human rights. and animal welfare. Randy holds an AB from Harvard and an MBA from Stanford.

Casey Pittock is a recognized leader in the Personal Emergency Response Service (“PERS”) industry. He was Founder of TelCARE Systems and served for seven years as an executive with Lifeline. Casey graduated from Stanford University and has advised numerous start-ups and early stage companies serving seniors.

Peter Radsliff is CEO of Presto Services, the leading provider of computerless email to the home health technology market. Peter is also board chairman of an elder technologies industry group and teaches a graduate design course at San Francisco State University.

Lee Rainie is the Director of the Pew Research Center ’s Internet & American Life Project, a non-profit, non–partisan “fact tank” that studies the social impact of the internet. The Project has issued more than 240 reports based on its surveys that examine people’s online activities and the internet’s role in their lives. All of its reports and datasets are available online for free at: http://www.pewinternet.org.

Stephen Reily is founder and CEO of VibrantNation.com, the leading online community exclusively devoted to smart, successful women over 50. An entrepreneur, marketing expert and active blogger, Stephen is also the co-founder of IMC Licensing, a licensing agency specializing in consumer product brands.

Catherine Roe leads Google’s digital strategy for the nation’s top CPG Companies and their Agency Partners. With over 20 years of experience in CPG & Retail Sales and Marketing, Catherine brings a unique perspective to connecting with consumers in the digital age.

Stuart Rosenthal is the founder, editor and publisher of the Beacon newspapers, free monthlies in Washington and Baltimore. He is also president of the North American Mature Publishers Association and chairs the Maryland Commission on Aging.

Laura Rossman provides strategic planning, marketing and communications services to companies targeting the 50+ market. She has twenty years experience creating, managing and marketing products and services for all segments of the mature market. At AARP Services she was responsible for strategy and product development, direct response marketing and communications. She is co-chair of the ASA Business Forum on Aging.

Susan Steiner Saal is the President and Co-founder of SilverRide and winner of the American Society on Aging 2009 Business of the Year award. SilverRide was established in 2006 to enable seniors to have a more connected, dignified and independent lifestyle after their “driving retirement”. The company serves hundreds of clients in the San Francisco Bay Area and has plans to expand nationally; replicating the successful model it has created.

Beth Sanders is a technology innovator, entrepreneur, author, frequent speaker and workshop leader. She is the founder and CEO of LifeBio.com, the author of the Memory Journal, and she has created numerous other books and products to help people tell and share life stories and build relationships.

Andrew Shaw was the key technologist & influencer steering the renovation of 50plus.com, 50plusrelationships.com, and CARP.ca Canada’s version of AARP in addition to other Zoomer Media branded websites from 2004-2009. Shaw’s latest venture, soxial.com represents the sum and total of his web & social marketing methodologies as developed over the past several years.

As a cultural observer and bestselling author, Gail Sheehy has changed the way millions of people look at their lives. In her history-making books and introspective commentary, Ms. Sheehy has addressed fundamental questions that apply to women and men as they move through the stages of adult life from adolescence into their seasoned years.

Photo Credit: Gasper Tringale / Meo Represents

Jerry Shereshewsky is CEO of Grandparents.com, a website that caters to the needs of the 70 million grandparents across this country. He was recruited for CEO soon after the company was created in 2007 to provide experienced leadership, counsel and a voice for young, vibrant, and active baby boomer grandparents.

At age 28, Myine Founder and Principal Jake Sigal has already established himself as an innovator and a visionary in the world of consumer electronics by launching more than 16 successful products into the market. Myine Electronics, LLC, was founded in 2008 and manufactures high-quality electronic audio products that make music accessible to consumers with limited time or technological sophistication.

Linda Hollinger-Smith, RN, PhD, FAAN, is Vice President of Mather LifeWays Institute on Aging, Evanston, IL. She directs several national projects targeting senior living trends, older adult wellness, nursing workforce development, emergency preparedness, and family caregiver support and education programs.

At Evercare, Sherri Snelling leads strategic partnerships and initiatives in support of the nation’s 49 million family caregivers and has been interviewed on this topic by CBS Evening News with Katie Couric, MSNBC, Fox Business Network, CNN, New York Times, USA Today, PARADE, Prevention, etc.

As executive director of NPR’s Technology Resource Center, Mike Starling is responsible for leading a variety of technology initiatives on behalf of the Public Radio Satellite System®, its interconnected stations, public radio networks, and NPR. He also heads NPR Labs, a research and development team of engineers and technologists who have been in the forefront of recent broadcast radio developments.

Abigail Trafford, an award-winning journalist and bestselling author, is a former health editor at the Washington Post. She was a visiting scholar at the Center on Longevity at Stanford University , where she conducted much of the research for this book. The author of My Time and Crazy Time, Trafford lives in Washington , D.C.

Susan Ayers Walker is a leading edge boomer and a freelance journalist reporting on the intersection of technology and aging. She is the co-founder and managing director of the SmartSilvers Alliance with a mission to foster technology applications that assist independent living for the older consumer. She is also the co-producer of the SilversSummit and Digital Health Summit.

David Weigelt, Marketing Partner and Strategist for Immersion Active and author of Dot Boom: Marketing to Baby Boomers Online Through Meaningful Online Engagement, helps companies leverage the Internet to create authentic, engaging and profitable online relationships with baby boomers and seniors.

Mark Willaman is founder and president of Fisher Vista, LLC, the owners of HRmarketer.com, SeniorCareMarketer.com, HRVendors.com, and ShirleyBOARD.com. Mark has nearly twenty years of experience in the human resource and healthcare industries.

Jenna Woodul is co-founder and Chief Community Officer of LiveWorld, a social marketing agency with 20+ years creating, operating, and moderating online communities. She works with clients as executive sponsor and consultant, and manages LiveWorld’s community management and moderation teams.

Southwest Airlines is Proud to be the Official Airline of the 2010 What’s Next Boomer Business Summit

Go behind the scenes with Ford Motor Company CEO Alan Mulally taking questions on Twitter as part of Ford’s efforts in social media. Alan demonstrates why Ford is different.

Lauren Kozak consulted to corporations on the use social media before becoming Social Media Director for Britney Spears, where she is responsible for the online marketing.

Stephanie Leffler and Ryan Blair discuss the growth of viral websites like Social Diva and Flavor Pill. Leffler and Blair discuss how these two companies have grown and used the web and viral marketing.

ValleyZen’s Drue Kataoka meets Senator Barack Obama and films him talking about the role of Social Media in his campaign.

CBC News Today host Nancy Wilson interviews Jesse Hirsh regarding the role and influence of social media on the 2008 US Presidential Election.

Jesse Hirsh speaks with Suhana Merchand on CBC News Today about Time Magazine’s Person of the Year being You, a/k/a Social Networks and Internet media.

A short video designed to help you get more from your web searches.

A short explanation of the features and benefits of Social Bookmarking sites like Delicious.com.