In the social media universe there are a mind boggling array of applications and technologies constantly emerging that have real business value. However, unless you are prepared to fund the cost of keeping up with changing standards, hiring new staff & skills, examining and testing new platforms, patching old fixes and scrambling to harness hot new trends – outsourcing to a professional services group may make a lot of sense to you.
We build websites, landing pages and content management systems that are ‘in-sync’ with modern publishers who demand socially connected content integrated within the customer experience.
We provide all the necessary resources for a successful social media campaign including open source software, tech support, hosting, database administration, user moderation, storage, customization, content distribution, ppc advertising, analytics and reporting. Essentially we’re a one-stop shop for rolling out and testing the effectiveness of internet content, and measuring resulting conversions.
We take care of the tech so you can focus effectively on creating compelling messages and marketing materials to drive bottom line results for your clients, while we maintain fixed and predictable technology costs.
It is common for companies to change web development teams, hosting providers, outsourced technicians and internal I.T. staff throughout the course of a calendar year. This staff turnover can cause key technical information to become lost, especially when people leave a company or project without answers.
This is why http://www.soxial.com/ offers end-to-end management of social media marketing, landing page and site hosting, support and code changes, list management & account performance reporting.
In the new digital market place, many companies have already jumped into the fray and now are using twitter, facebook, youtube, wordpress, adsense and other tools to enhance their dot com operations – but often the system account administrators end up being junior staff, agencies or other 3rd party short term communications suppliers – often leaving the company with no trace of account passwords, purpose or future looking strategy.
In such an event, it is certain your website subscriber lists will suffer attrition. Often this is happening without the ability to provide monitoring of this loss, or make the necessary control changes to stop the bleeding.
Company executives are often totally unaware of the losses they are suffering through poor list management, and orphaned social strategies
At some point in the future your work group or business may be faced with the reality that your social media marketing executions have become orphaned, they may need technical intervention, customer support, administration & account management, and perhaps even customization to meet your changing business needs, and to position these assets for growth again.
Imagine fast forwarding the time horizon through the next 15 years? Where will all this accumulated user information be kept? What’s your plan for maintaining this valuable data? Which expert in the organization needs this extra responsibility? At what point does it make sense to hand it off to a contracted management company?
It is likely your management team will face unforeseen burdens and dramatic cost increases of social network ownership over time, well after the initial marketing launch is complete, and the original purpose for the media execution has passed. It is therefore important to plan ahead, to avoid any negative surprises.
Soxial.com is your partner to make sure you can protect your early investments in social networking innovations and web 2.0 technologies.We can provide you with the assurance that you will have business continuity within your social media channels. Take comfort knowing that your social media is being managed like any other key business asset, by the experts.
There are many unforeseen & under estimated costs with owning social media.
Unexpected costs can include the salaries of staff and fees related to editorial development, content sourcing & acquisition, list churn, content churn, comment & user management, discussion forum moderation, spam management, legal issues stemming from users, plus system customization barriers, network security and system abuse to consider. All of these risks can be mitigated or avoided.
In many situations, advertising account managers, project managers and executives can easily find themselves past the point of no return, caught with spiralling costs, few answers, and no ROI in sight. You may very well have that problem right now.
The fact is successful social media executions will absolutelyresult in small and large groups of customers and affinity partners that you may find are too small to continue to focus on, but too meaningful to orphan. It’s a catch 22 scenario, and it can be avoided.
Don’t get caught short-handed when planning client facing social media creative executions. Call an expert. Get good advice, and then go make your marketing campaign happen.
If you are already up against a wall, we can certainly help.
Pick up the phone right now and call 1.416.899.3050.
With the right steps you can harness all the power of social media, while mitigating the risks & costs associated with ownership.
We provide all the necessary resources for measuring cross platform PPC and organic ROI both for social and search paid advertising networks.
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