Here’s a helpful tutorial on using Google Adwords in a lovely British accent. Get the basics of how a search advertising campaign is created, and the various options that are configured to get your business advertising.

Special Offer: Visit http://searchlings.com for $100 in free Google Advertising,

In this Twitter Tutorial I show you a very powerful combination of the Top Twitter Tools, and how I use them in conjunction with each other to get the most out of Twitter and your tweets for personal use and/or for using Twitter for business or Twitter for marketing. I go through this very fast so you may have to pause or re-watch a few times.

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Facebook’s highly-anticipated IPO was plagued with problems, potentially costing thousands of dollars to many small investors and further damaging Wall Street’s reputation on Main Street. A Wall Street Journal report. Directed and edited by Naftali Beane Rutter. Executive Producer: Ramona Schindelheim.

If you are using PPC advertising as a lead generation tool you need Unbounce, start using it and stop people from bouncing off your landing pages by optimization and improvement. If you haven’t tried it yet, it’s worth a test.  Here’s a quick video as an overview for you:

In the social media universe there are a mind boggling array of applications and technologies constantly emerging that have real business value. However, unless you are prepared to fund the cost of keeping up with changing standards, hiring new staff & skills, examining and testing new platforms, patching old fixes and scrambling to harness hot new trends – outsourcing to a professional services group may make a lot of sense to you. Read the rest of this entry…

This is worth watching, it is a really good educational piece from the TED conference on what it means to stand out in todays market. Watch this for a great background on marketing your products in the ‘broken TV days’ and how to get your selling message out with tools like social media, and influencing people to buy or talk about your products & services.

A New Approach to China: Update

On January 12, we [Google] announced on this blog that Google and more than twenty other U.S. companies had been the victims of a sophisticated cyber attack originating from China, and that during our investigation into these attacks we had uncovered evidence to suggest that the Gmail accounts of dozens of human rights activists connected with China were being routinely accessed by third parties, most likely via phishing scams or malware placed on their computers. We also made clear that these attacks and the surveillance they uncovered—combined with attempts over the last year to further limit free speech on the web in China including the persistent blocking of websites such as Facebook, Twitter, YouTube, Google Docs and Blogger—had led us to conclude that we could no longer continue censoring our results on Google.cn.

So earlier today we stopped censoring our search services—Google Search, Google News, and Google Images—on Google.cn. Users visiting Google.cn are now being redirected toGoogle.com.hk, where we are offering uncensored search in simplified Chinese, specifically designed for users in mainland China and delivered via our servers in Hong Kong. Users in Hong Kong will continue to receive their existing uncensored, traditional Chinese service, also from Google.com.hk. Due to the increased load on our Hong Kong servers and the complicated nature of these changes, users may see some slowdown in service or find some products temporarily inaccessible as we switch everything over.

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Facebook has caught up with Google for traffic. Is this a sign of the impending tech singularity? Notice that Google hasn’t dropped, but that Facebook just arrived at the same level? I truly believe this to be empirical evidence of the shift in how mankind is consuming media in a new and totally different way. No wonder traditional media channels are suffering such huge losses…
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Soxial.com Founder Andrew Shaw Presented at the Social Media Boot Camp in Chicago March 18, 19 2010

As we are heading back to Toronto this AM, Soxial.com thanks Mary Furlong and AARP for a successful conference. Chicago is a beautiful city. The Boomer Summit is a great conference. The official theme for this years conference was; Baby Boomer What’s Next – Blueprint for Success – Go to Market Strategies. For more details about the conference visit http://www.boomersummit.com/

New blog post: Digital mags must contain all of a mag’s content, but not in an identical layout, says ABC http://bit.ly/dq23RI